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Buy Direct from Source & Stop Overpaying for Dental Supplies


The high street has declined in favor of online shopping in recent years, and this trend is spreading to the dental supplies market as dental offices move from purchasing supplies from reps to buying direct from source online. You will quickly notice that when you browse our dental supplies for sale on our website, you will see the same products that these traditional distributors sell at a fraction of the price that they charge.

Many dentists have been waking up and smelling the coffee to the amount of money they could save by conducting their business of buying dental supplies online and bypassing the mark-up that distributors charge. It is true that many supply distributors have been overcharging their clients for years. Don’t just take our word for it, because there is an ongoing class action against Benco, Patterson and Henry Schein, who have all allegedly been price fixing their products to keep prices artificially high to line their own pockets.

So, as you can see, it makes no sense for every dental office to spend upwards of an extra 30% for the luxury of buying their supplies through a sales rep, when they can get the same supplies cheaper online. A recent study seems to suggest that a typical dental practice can realize $20k worth of savings by getting rid of sales reps. You may ask how can you keep up with the latest products? Well, do you really need a sales rep to tell you new supplies that are available when this information can be accessed at the click of a button online?

Of course, nobody likes change. Especially when it comes to the supplies for the dental office, as they are essential for the practice to run as efficiently and effectively as possible. You may question that if you move away from the larger more established distributors and the sales reps, how do you know where the products have come from? What is their source? And how can you confirm the source of the supplies? The key is to find a trusted supplier.

GPSDent can be Trusted

No matter what line of Dentistry you are in, the quality and safety of the treatment you provide should be at the forefront of your mind. Central to this is the supplies you use. The last thing anyone wants to do is to put “cheap junk” in the patient’s mouth. Not only does this harm the patient and damage your reputation, you will also have to repair and replace any damage you cause, which can be costly in terms of both time and resources.

GPSDent takes product safety very seriously. We are often asked questions about the quality and safety of the products we sell and we can assure our customers that we have completed proper due diligence to make sure the products we sell not only offer excellent value for money, but are also safe to use.

I guess what people are looking to say when they ask these questions is “Can I trust you to offer dental supplies that are safe and fairly priced?”, and yes, we believe we can!

Ignore the Scare Stories from Your Existing Suppliers

Your existing supplier will often bamboozle you with issues regarding the complications of a supply chain, and the safety issues that will result when you switch away from them. At the end of the day, all they are doing is trying to keep you as a customer and ultimately don’t have your best interests at heart. If they did, they would be saying leave us and buy direct from the supplier and stop paying our mark up!

While safety concerns should be considered, this shouldn’t be a barrier to you from stopping the large price differential that exists. Don’t let others control how you conduct your business.

Often, the larger distributors will say that using smaller companies could leave you open to gray market products.

What are Gray Market Products?

These products can be one of the following:

  • A dental supply that is sold here in the US for an inflated price compared to a cheaper price abroad. This means that a distributor buys the product from abroad, sends it to their premises in the US, and sell it to you domestically.
  • A product which is ever so slightly different that is sold abroad that’s brought here to the US to be sold. This gray market product may have the exact same name and manufacturer as the item the manufacturer sells right here in the US, but it may have different chemicals that are used. Many other countries have less stringent safety standards, and many manufacturers will try and cut corners abroad to take advantage of these lax safety laws.
  • The rarest situation is where a supplier buys a counterfeit product, or a dental supply that has expiration date deliberately changed. This is considered black market, and of course, it is very difficult to distinguish between the two just from looking at the product.

It is an unfair characterization that smaller companies use gray market products. Many of the smaller companies actually take more care of where their products come from compared to the larger distributors. If you are going to be using reps, make sure they are honest with you. We’ve heard them say that if you use a smaller company, they only use cheap Chinese imports. They neglect to mention that products such as impression trays that they sell, or products such as burs, have been sourced from China!

The Way Forward

It is now important for you to begin making more informed decisions with regards to buying your dental supplies. It is healthy and normal to be sceptical with the prices that your reps quote. Next time you place an order, bring it up with them why a product on GPSDent.com is cheaper than the price they have quoted? Sure, you may have known the reps for a long time, but is a personal relationship with a rep more important than the future financial performance and sustainability of your practice? I think we all know the answer to that question.