Loading... Please wait...

5 Strategies To Grow Your Dental Practice


Regardless of your age or societal status, proper dental care is a necessity for everyone as long as we live. Hence, it is pertinent to work with a good dentist. The majority of the famous dentist, most notably those who are being patronized by wealthy personalities and celebrities have already gained substantial ground in the marketplace. However, within several streets, many dentists possess similar skillsets as well as offers quality dental care and treatment as those who work for famous people – but with less pay. Therefore, dental clinics with less fame have to put more time and effort into developing dental marketing techniques so as to gain ground in the market and attracts more clients.

Consequently, in this article, we have highlighted five effective and proven strategies for growing dental practices to assist your dental business. Endeavour to read to the end.

1.Enhance your case presentation

One of the best ways to evaluate your dental practice growth is your profit. And in order to give your clients the proper dental care and treatment which they deserve as well as achieve a healthy gain, you have to develop significant case-acceptance percentages. In most cases, patient rejects treatment program and plan due to complicated and ineffectual case presentation. Hence, it is best advised to improve your treatment case presentation in terms of clarity as well as effectiveness. Once you do this, you can only expect a dramatic increase in your income.

2.Spend to earn

A saying goes thus; you have to invest to make a profit. This applies to every business, including a dental practice. Failure to fund your dental practice will only deplete the size of your customer base. While the needed cost to develop your business market differs by practice, here is a general rule of thumb to follow; while growing your practice, use 25% of your revenue to market your business. Once your growing number of patients reach an acceptable level every week, you may reduce your cost of marketing by 5 percent.

3.Understand and propose insurance and alternative payment options to clients

Another proven method to grow your dental practice is to understand and navigate the insurance marketplace. Once you have in-depth knowledge about insurance that relates to health, most especially dental care, and treatment, you will be able to choose insurance relationships wisely as well as propose a reliable plan to your customers. When you assist your clients in understanding insurance coverage and alternative means to afford your service, it will most likely have a positive influence on your profit as well as business growth.

4.Set effective cost

Due to the strenuous nature of health-related jobs, most dentists often have little time to fix their cost of service effectively and consequently lose a lot of money for an excellent service. Another implication of ineffective cost is that such dental clinics will have to work for longer hours and at a faster rate to maintain your business. On the contrary, you can provide better dental service to your clients while you make sufficient money by setting your cost effectively. One of the effective means to do this is to use reverse engineering profits, which enables you to plan a fee in a manner that will suit the patients as well as increase your revenue.

5.Minimize No-shows and patient cancellation

For every no-show patient, it will cost you money that cannot be regained by collecting a cancellation fee.And in a case where clients have to pay the cost cancellation, it often leads to tension as well as ill-will. Also, team members will have to lose time and energy to collect the fee. No-shows and patient cancellation will offer no benefits to your dental practice; hence, ensure they are avoided as much as possible.

In Conclusion…

You do not have to overwork yourself as a dentist to eat the fruit of your labour. All you need to grow your dental practice is to apply the five strategies of developing your dental practices as listed herein. Good luck!